Brainseed
CASE STUDY: Online E-Learning Lessons for iPayDebt Financial
Brainseed


Client – iPayDebt Financial Services is a not-for-profit, charitable organization focused on helping consumers
understand their financial options and responsibilities. They give consumers the tools they need to take control
of their money through financial education.



Need - iPayDebt was looking for a way to turn their financial education curriculum into an online interactive
presentation both in English and Spanish. They needed a stand alone component that would allow consumers to
watch the lessons online and take quizzes to ensure their retention of the information.



Solution - Utilizing bilingual talent, all of the lessons were filmed in front of a green screen, then incorporated into
a Flash presentation with synchronized animations. The lessons were housed in an online player that was custom
built to incorporate specific user controls and a quiz that reports all information to iPayDebt, including user’s
answers, user’s interaction, and user’s viewing habits.

Additional Case Studies

Diet PepsiDiet Pepsi - Pepsi had a wild idea for a microsite to compliment their 2006 Superbowl ads that would include custom videos with a component that allowed
users to upload a photo
of their head into the videos.
Brainseed (RED)(RED) - This AIDS charity started by U2 frontman Bono needed a 1 year commemoration animation that would showcase how far they’ve come and where they plan to go.


FreeThink Studios Inc.
Brainseed Brainseed
 

© Copyright 2008. All Rights Reserved. FreeThink Studios Inc.