CASE STUDY: Interactive Videos and Website for Diet Pepsi
Client – Diet Pepsi is a popular soft drink brand owned and distributed worldwide by Pepsi Co.
Need - Pepsi’s ad agency had a wild idea for a microsite to compliment their 2006 “Brown and Bubbly” Superbowl ad campaign. It would include custom mock music videos with an interactive component that allowed users to upload their face to replace the singer’s. The only problem was that they had this brilliant idea less than three weeks before the Superbowl.
Solution - With no time to lose, three mock music videos were concepted, cast, shot, and edited over a single weekend. It was important that they be shot so that the singer’s face was positioned to be facing camera, so that the user’s photo could be superimposed correctly. Within the next two weeks an entire microsite, complete with the custom “upload your head” component was built and tested and the site successfully went live the day of the big game.
Additional Case Studies
Doritos - In 2004, the ad agency for Frito Lay wanted to develop a website that was truly interactive for users, andat the same time used live actionvideo seamlessly integrated.
Best Buy - Ever been to a store and experienced a really good sales person? Someone who asked just the right questions to help you find the ideal product? Best Buy wanted to bring this experience to the online world.
